Inability to control the urge to pass urine can be distressing. Women are twice as likely to suffer from stress incontinence.

The most common causes are pregnancy and childbirth, especially if you’ve had multiple vaginal deliveries. You’ll know that pelvic floor exercises are highly recommended, with lots of research indicating that they can make a difference. So what if you could supercharge these exercises?

At Dr SW Clinics you can, thanks to the O Concept™ Chair, the main problem with pelvic floor exercise is mainly two things; firstly the patient doesn’t know which muscle exactly to contract and secondly they never do it enough in the day due to their hectic busy day, this is why The O Concept™ chair was created.

Using high-intensity focused electromagnetic technology (HIFEM), the chair initiates muscle contraction – just as you’d do when doing your pelvic floor exercises – to strengthen muscles and help stop leakages. It can also work wonders for pelvic pain, improve orgasms, it’s as if you’re doing 16,000 pelvic floor contractions in 30 minutes.

Treatment cost

Price From

* After consultation the doctor will confirm the cost.

Treatment Summary at a glance

Procedure Time

30 minutes

Recommended No. of Treatments

12 sessions on average

Our doctors will create a personalised treatment plan for you.



Side effects:

None reported.


Increased bladder control. You may also see improvement in your orgasms, reduced pelvic pain.

Duration of results:

Most studies suggest 6-12 months, however this varies amongst patient.

Back to work:


Full recovery:


Technology and products used:

The O Concept™ Chair which uses high-intensity focused electromagnetic technology (HIFEM) technology

How does it work?

Much like you would do a pelvic floor exercise, The O Concept™ Chair does the hard work for you.

While you’re sitting down fully clothed, the chair uses high-intensity focused electromagnetic (HIFEM) technology to create electromagnetic stimulation which contracts and strengthens your pelvic floor muscles.

It initiates 20,000 contractions in 30 minutes, so is far more effective than working your muscles in the gym.

We offer interest FREE finance plans to patients. Please contact our experienced team to learn more.


If you suffer from urinary incontinence then this treatment could help. A consultation with our doctors will determine your suitability.

You may experience tingling and pelvic floor muscles contractions during the procedure.

One O Concept™ Chair session takes 30 minutes; multiple treatments are usually recommended. This depends on the severity of your concern. A detailed consultation with our doctors will determine what’s best for you.

You can get back to your normal routine immediately after treatment.

It helps in gradual reduction in the frequency of your incontinence. Results may be noticeable after one session and will typically continue to improve with over the next few weeks and with more treatment. You may also see improvement in your orgasms, reduced pelvic pain, and more sculpted buttocks and abs.

Dr SW Clinics

An awarding winning clinic