The O Concept™  is based around the beautiful concept of Kintsugi (golden joinery), also known as Kintsukuroi (golden repair), which is the Japanese art of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold, which revolutionises the misconception in many cultures where it is believed that once something is broken it is deemed unrepairable and tossed away. The concept of taking those broken pieces and repairing it with gold and renewing it into something far more beautiful and authentic, is exactly what we aspire to do here.

At Dr SW Clinics, our male sexual dysfunction treatments utilise your own “liquid gold” through the use of Platelet Rich Plasma, Stem Cell, and the magical regenerative mechanisms to repair and replenish your body. We are not merely a sexual rejuvenation clinic or an aesthetics clinic, but much more.

Just like the Japanese we are creating art, except our choice of medium is far rarer and more important than any canvas or sculpture. We take patients who struggle with their appearance or sexual performance and pour that liquid gold into them, not changing them, but enhancing and repairing any broken pieces, allowing them to shine to their highest potential.

The O Concept™ is not a treatment, but a way of life. Our carefully tailor-made list of the latest cutting-edge treatments for male sexual dysfunctional are chosen by our leading Dr Sharif Wakil to treat a numerous of conditions, some of which are listed below. They are not just meant to sexually rejuvenate or augment, they are to give new purpose to life and fill any gaps or missing pieces our patients might have, allowing them to reach their higher and happiest selves. Our range of male sexual dysfunction treatment is available in London and worldwide.

Erectile Dysfunction

Premature Ejaculation

Peyronie’s Disease

Lichen Sclerosus

Delayed Ejaculation

Small Penis


Webbed Penis

Anal Laxity

We offer many other cutting-edge regenerative medicine treatments for male sexual dysfunction included under the umbrella of the O Concept™ protocol tailored to each individual condition.

Dr SW Clinics

An awarding winning clinic